Ray Kroc :: essays research papers

Ray KrocPROBLEM STATEMENT      In order for McDonalds to come home its goal of "par excellence", it mustuse the full meaning and definition of marketing. Marketing is giving the targetmarket what they want, when and where they want it, at a price they are willingto pay for it.REFLECTION / OPINION     For McDonalds to achieve its "par excellence", they must focus on thefact that there is an of all time changing market and that the wants and needs ofconsumers are constantly changing. Since McDonalds has been around for forty-one years, it is safe to say that they are the father of the fast forage industryand that they take a leak set an example for others to follow.     When Ray Kroc bought the first McDonalds in 1955, he focused on whatpeople wanted. With this focus came the utilization of Mr. Krocs theory of QSC( quality, service, and cleanliness ).     QSC successfully got McDonalds off the ground, notwithstanding as times changed,the company saw many more market pieces and opportunities. In the 1970s and1980s once again McDonalds lead the way in the fast food industry. The changeswe saw included, for example, the fact that women were now a major part of thework force and dual income families were becoming a more common occurrence.McDonalds became a orchestrate of marketing toward specific markets bypioneering ideas such as breakfast menus, healthier choices and alternatives,and "adult" foods. McDonalds has truly evolved into a world power by paying solicitude to the needs and wants of the changing market and adjusting to theseneeds.LINKING THEORY      Ray Kroc saw early on what needed to be done. He changed what was at onetime a product orientation, into a marketing orientation. Back in 1955, this wasstill a new type of management. From the beginning, Kroc was already in theforefront of marketing.     Marketin g orientation focuses on the customer and what they want in aproduct, rather than product orientation which focuses on the product itself.McDonalds has taken every aspect of marketing orientation and use thephilosophy to its fullest. McDonalds has focused in on the customer needs andwants, sometimes even putting the ideas into the consumers mind before theyeven knew what they wanted or expected. McDonalds could recall They have doneextensive market analysis and product development based on this analysis. Theyhave packaged their food and priced it exactly to the market segment which theyhave targeted.     Showing McDonalds innovations in marketing even further, is its earlyadaptation of societal marketing. Societal marketing takes into account theoverall concerns of the target market, the environment, for example.