Private Health Insurance In Kenya Economics Essay

Private Health Insurance In Kenya Economics Essay Protection is a course of action by which one gathering The safety net provider vows to pay another gathering the safeguarded or strategy holder a whole of cash if something happens which makes the guaranteed endure budgetary shortfall (Diacon.S.R and Carter R.L, 1998) In the previous barely any years, private medical coverage area in Kenya has been recorded as the most elevated deficit making protection class with shortfall proportions of 74.0 percent, 80.4 percent , 81.5 percent and 83.5 percent in 2008, 2009 2010 and 2011 separately (AKI report, 2011). Private medical coverage has kept on performing ineffectively in the year 2011, posting lost 650 Million contrasted with lost Kshs. 530 Million in the earlier year. As per the Association of Kenya Insurers (2011), just four out of the 20 Private medical coverage suppliers in Kenya made a guaranteeing benefit in 2011, the four incorporate General Accident Insurance Company, Jubilee Insurance Company, Mercantile Insurance Company and Real Insurance Company. The segment has the most noteworthy deficit proportion in the business of 83.5% with net earned premiums coming to KES 8.9bn (US$74.5mn) and net brought about cases came to KES 5.4 bn (US$60.6mn). This pattern has been steady throughout the previous 4 years 2008, 2009, 2010, and 2011, with all signs that 2012 will likewise be a misfortune, a circumstance has provoked the Private medical coverage premiums to be expanded every now and then yet the circumstance has not been improved a lot, it is consequently basic to look at the difficulties confronting Private health care coverage organizations and their impact on business execution with a perspective on illuminating future protection strategy plan. This examination will look to explore the cchallenges confronting insurance agencies in the arrangement of Private Health protection and their impact on business execution since this division is a significant one for the financial advancement of the Nation consequently the need to monitor it. This section presents the foundation of the examination, proclamation of the issue, reason for the investigation, research goals, research questions, support of the investigation, criticalness of the examination, presumptions restrictions and delimitations, meaning of terms and part outline. 1.1 Background of the Study Health care coverage is a type of cooperation by methods for which individuals all things considered pool their hazard, for this situation the danger of bringing about clinical costs. It is an agreement between an insurance agency and an individual or a support as a business. The agreement can be inexhaustible every year or month to month contingent upon the understanding between the gatherings in that agreement. The sort and measure of medicinal services costs that will be secured by the medical coverage organization are indicated ahead of time, in the part strategy contract. The significance of medical coverage can't be disparaged in any economy. As saw by Wasow and Hill (1986) who contended that medical coverage is a significant channel for money related capital gathering. Medical coverage organizations strategies offer approaches, which are bought only to secure the client against chance. They frequently include generous reserve funds. This is on the grounds that Insurance organizations must gather saves against foreseen future cases which accommodate huge entireties of cash, which can be loan to people, the administration, trade and industry. As per the World wellbeing Organization (World Health Report, 2008), access to social insurance is the privilege of each person. Governments everywhere throughout the world have in this way attempted different projects so as to understand this target. The Government of Kenya has likewise not been abandoned on this as Kenya is a signatory to the Abuja Declaration (Institute of Policy and Research, 2005) which requires its signatory part states to spend in any event 15% of their Gross Domestic Product (GDP) on medicinal services. As of the year 2009, Kenya burned through 9% of her GDP on medicinal services which was far underneath the suggested extent (IPAR, 2005). Medical coverage plans are an undeniably perceived factor as an instrument to fund medicinal services arrangement in low and center pay nations. Given the high inert interest from individuals for human services administrations of a decent quality and the extraordinary under-use of wellbeing administrations in a few nations, it has been contended that social medical coverage may improve the entrance to medicinal services of satisfactory quality. While elective types of medicinal services financing and cost recuperation systems like client expenses have been intensely censured, the choice of protection is by all accounts a promising option as it is a likelihood to pool hazard moving, unforeseeable social insurance expenses to fixed premiums. Private medical coverage is viewed as private when the outsider (safety net provider) is a benefit looking for association, for example, the private insurance agencies. In Private Health protection, individuals pay premiums identified with the normal expense of wellbeing administrations to be given to them. In this way, individuals who are in high wellbeing hazard bunches pay more, and those at okay save money. Participation to a private protection conspire is typically intentional and is exclusively founded on the choice of the guaranteed. Private Health protection has been offered by general protection firms as one of their arrangement of items. One of the general objectives of the Government of Kenya is to advance and improve the wellbeing status of all Kenyans by making wellbeing administrations progressively proficient, accessible and reasonable. The significance of Private medical coverage in the arrangement and use of medicinal services can't be overemphasized. Financing for human services has become a helpful duty shared among the administration, bosses, and insurance agencies due to the significance of the administration and the increasing expenses of clinical administrations. This makes Private medical coverage one of the most critical instruments to keep up a solid workforce to drive the economy. Private medical coverage inclusion is given by open and private sources. Open sources incorporate National Hospital Insurance Fund while private sources incorporate private insurance agencies, for example, APA insurance agency Kenya constrained, UAP Insurance Company restricted, Jubilee Insurance Company and Madison Insuran ce among others 1.1.1 Private medical coverage Medical coverage is an institutional and monetary instrument that helps family units and private people to put aside money related assets to meet expenses of clinical consideration in occasion of disease. It depends on the standard of pooling reserves and entrusting the board of such assets to an outsider that pays for human services expenses of individuals who add to the pool. The outsider can be government, boss, insurance agency or a supplier (Kraushaar, 1994). Wangombe et al., (1994) recognize two classes of private medical coverage in Kenya: direct private health care coverage and, business based protection. Direct private medical coverage is over the top expensive and just the center and high-pay bunches bear the cost of it (Nderitu, 2002). In the work based plans, the business gives care straightforwardly through manager claimed nearby wellbeing office, or through boss agreements with wellbeing offices or social insurance associations. These are both willful wellbeing plans and are not enacted by the administration. 1.1.2 Private Health Insurance in Kenya As per the AKI report (2011) there was 47 licenses insurance agencies with 20 organizations authorized to practice and deal medical coverage items. There are extra 23 clinical Insurance suppliers (MIPs) which are a greater amount of oversaw care association. The complete premiums for private clinical protection in 2011 were over 8.3 billion with claims proportion at 83.5 percent. Private medical coverage represents 15 percent of the gross absolute premium for all protection items in 2011. As per the World Bank working paper number 193 (2010), the medical coverage entrance remains at 2 percent with around 600,000 individuals protected with open protection and more than 2 million safeguarded under the open protection NHIF In the previous hardly any years, private medical coverage part in Kenya has been recorded as the most noteworthy misfortune making protection class with misfortune proportions of 74.0 percent, 80.4 percent , 81.5 percent and 83.5 percent in 2008, 2009 2010 and 2011 separately (AKI report, 2011). Private medical coverage has kept on performing inadequately in the year 2011, posting lost 650 Million contrasted with lost Kshs. 530 Million in the earlier year. As indicated by the Association of Kenya Insurers (2011), just four out of the 20 Private Health Insurance suppliers in Kenya made an endorsing benefit in 2011, the four incorporate General Accident Insurance Company, Jubilee Insurance Company, Mercantile Insurance Company and Real Insurance Company. The segment has the most noteworthy deficit proportion in the business of 83.5% with net earned premiums coming to KES 8.9bn (US$74.5mn) and net brought about cases came to KES 5.4 bn (US$60.6mn). 1.2 Statement of the Problem In spite of various endeavors and techniques by insurance agencies to amplify benefit, private medical coverage has been performing inadequately The protection business in Kenya is encountering different difficulties, key among them being the poor open view of protection (AKI Report, 2011 notwithstanding being the most noteworthy misfortune making class among different classes of protection. In the previous scarcely any years, private medical coverage segment in Kenya has been the most noteworthy misfortune making class with misfortune proportions of 74.0 percent, 80.4 percent, 81.5 and 83.5per penny in 2008, 2009 2010 and 2011 individually (AKI report, 2011). Private medical coverage has kept on performing ineffectively in the year 2011, posting lost 650 Million contrasted with lost Kshs. 530 Million in the earlier year. As indicated by the Association of Kenya Insurers (2011), just four out of the 20 Private medical coverage suppliers in Kenya made a guaranteeing benefit in 2011. T he division has the most noteworthy deficit proportion in the business of 83.5% with net earned premiu

Gender roles in Society free essay sample

Every general public has paired restrictions as in manly and female jobs and the set up values have little to do with nature and everything to do with culture. In addition, the beliefs and differentiations of manly and ladylike exercises and practices are fortified and re-imagined through ground-breaking social standards of a specific period. In Medieval and early Modern Europe social orders, sexual orientation jobs were unmistakably characterized by the solid winning social structure of the period and were continually changing a direct result of chronicled conditions. For instance, in the Greek old city of Sparta, manliness as a perfect was carefully connected with the attributes of being truly amazing, faithful warriors while gentility was identified with marriage and multiplication. In the High Middle Ages, France’s social structure regarded that a respectable manly job could incorporate turning out to be either an individual from the congregation or a knight while an honor able female’s job essentially centered around learning an alternate arrangement of residential abilities. By the sixteenth through the nineteenth hundreds of years, social standards started to connect manliness with proficient aptitudes and training while ladies were constrained in these spaces dependent on their sexual orientation. In light of this system, this paper will look at and dissect sex jobs starting with Medieval Sparta through the early Modern Europe time frame and how manly and ladylike jobs were constantly being re-imagined in view of chronicled conditions. Manliness as a perfect in the Greek antiquated city of Sparta was solely founded on young men growing up to be solid, devoted, and faithful warriors since Sparta was a warrior society. In the film narrative entitled The Spartans, Narrator Bettany Hughes clarifies how the young men of Sparta arrived at these elevated objectives. She expresses that when young men arrived at the age of seven, they started agogeâ€a term meaning a sort of military trainingâ€that the city-state controlled. The agoge showed young men endurance and fieldcraft abilities as a way to shield the city-state from intrusions. Also, when a male turned twelve, the men accountable for the preparation regiment implemented the act of pederasty (gay) on the grounds that the most significant manly quality for men to have was the capacity to demonstrate relentless steadfastness to one’s military unit. This sort of male uniquely must be performed in light of the fact that the city-state accepted this was the best way to guarantee warriors framed a total and unbreakable bond with one another and joined the city-state. At twenty years old, Hughes expresses that guys got their soul changing experience to warrior status and heâ now has procured the benefit of heading off to the regular wreckage and sharing a syssitia, a typical supper, with the other prepared warriors. While manliness was related with physical quality and dedication, the standards of womanliness in Spartan culture concentrated on dealing with the family obligations while additionally spending incalculable hours idealizing their bodies and speech aptitudes through vivacious penetrates and preparing. In like manner, Hushes states that Spartan ladies bragged about how they were as genuinely fit as their male partners and paraded their rhetoric abilities when out in the open territory. Furthermore, Hughes expresses that after marriage a woman’s sexual orientation job comprised of bringing forth the same number of solid guys as possibleâ€the up and coming age of solid, fit warriors. In any case, wedded lady didn't have consent to live with her better half until his dynamic military help finished at age of thirty. Besides, Hughes asserts that a woman’s job in Sparta was not confined to just reproduction. Womanliness was related with financial force since ladies controlled the entirety of the family unit funds while their spouses were away planning for war. The sex jobs in old city of Sparta were carefully characterized in light of the fact that being a male implied that he should learn male predominant qualities so as to turn into a bold warrior though womanliness ex clusively centered around the requirement for multiplication. During the High Middle Ages, in spite of the fact that France was viewed as a warrior society, the way to adulthood for respectable young men was not at all like that of Spartan young men. In Constance Bouchard content entitled Strong of Body, Brave and Noble, she clarifies that once a kid came to between the ages of six to eight, he too spent the remainder of his youth not at home while learning manly attributes (148). Be that as it may, unique in relation to Spartan culture where the city-state authorized just a single alternative, a boy’s guardians had two manly situations to look over. One decision was to have their child become an individual from the ministry. On the off chance that his folks chose a ministerial life, the kid would start his strict preparing around a similar time as a cutting edge kid would begin primary school (Bouchard 148). Guardians likewise needed to choose whether they needed their child to grow up to turn into a priest or be an individual from the mainstream pastorate. For the primary alternative, the guardians would send him to a religious community and â€Å"boys given to cloisters were called â€Å"oblates,† from the Latin word implying that ‘which is offered.† Thus the oblation itself was required to a beneficial outcome on the parents’ sought after salvation† (148-149). On the other hand, if guardians chose the aboy being an individual from the common ministry, at that point they would send him to a place of standards (Bouchard 148-149). When the kid arrived at his high schooler years, he was then allowed to settle on his own official conclusion with respect to his deep rooted duty to the congregation, yet once in a while did a kid experiencing childhood in a congregation setting decide to leave for a common life (Bouchard 148). The other manly honorable job in France was to become militeâ€a term importance knight (Bouchard 11). A boy’s preparing would typically rake place at his father’s lord’s manor and a check may amass the children from a few castellans of his reign for preparing in anticipation of guaranteeing deep rooted reliability from the young men (Bouchard 77). Military characteristics of medieval France, equivalent to Spartan traditions, comprised of persistently improving a male’s fight aptitudes during competitions to guarantee status on the grounds that the warrior abilities young men obtained would later be utilized in wartime when they arrived at masculinity (Bouchard 78). In addition, Bouchard states that acquiring war battling abilities was a key segment of manliness: â€Å"in the twelfth century, all nobles would have concurred that their warrior preparing and aptitude in arms were essential to their status. They gloried in their mental fortitude, dedication, and crude strength† (109). Before the finish of the twelfth century, consolidating the craftsmanship gallantry extended the meaning of respectable manliness in France. Dissimilar to Spartan men who were just decided on the valiance and quality, gallantry or â€Å"courtesy† was additionally anticipated from an elegant knight. The valor excellencies included: being an unassuming Christian, demonstrating respectfulness toward ladies, having delicate and refined discourse, and having abilities in moving, singing and chasing (Bouchard 110). Bouchard clarifies the beliefs of valor as: â€Å"Whatever its different characteristics, late twelfth-and thirteenth-century gallantry was an aggregate of thoughts and goals that celebrated and recognized welfare† (109). Being a respectable male in France in the High Middle Ages required acquiring warrior a similar warrior characteristics of that of Spartan just as the craft of valor so as to cling to honorable social standards of the period. Respectable ladylike beliefs in medieval France were like Spartan culture with respect to multiplication, yet honorable female personality additionally included learning and executing another arrangement of local abilities. Subsequently, honorable young ladies must be taught in palace the executives from the exact instant they were mature enough to follow their moms to the kitchen, to the treasury, and to the grain store receptacles since when a respectable young lady married, which was at an age much more youthful than her maleâ counterpart, she may abruptly turn into the woman of the manor (Bouchard 98). Also, Bouchard’s content resources: â€Å"The most explicitly ladylike aptitude was embroidery. The distaff, used to turn fleece into string, had long an image for ladies, and the fine women in the sentiments routinely invested their energy in sewing and embroidery† (75). Besides, if honorable young lady got cultured training, her female characteristics would likewise incorporate the capacity to sing and potentially even play an instrument. By and by, Bouchard stresses, â€Å"household the executives abilities were surely the most significant piece of a respectable girl’s training† (75). Obviously, in medieval France the domineering job of honorable ladies as the adoring and gave homemakers was the standard. By the sixteenth century, a male’s job not, at this point concentrated on getting warrior properties; rather, manliness was compared with using his insight while gentility despite everything concentrated on richness and parenthood. During the early present day witch-chases, numerous Germans expected that the act of black magic was pulverizing the social texture of some random network. Lyndal Roper’s content entitled Witch Craze, gives proof that male examiners depended on their logical abilities as a way to reestablish social request. For instance, a male examiner needed to have broad information on the sorts of testing inquiries to pose to the charged witch and when to stop the scrutinizing procedure to guarantee a blameworthy supplication was pending from the denounced witch. Roper composes: â€Å"In a considerable lot of the cross examinations it is clear that the strategies of addressing and of torment were intended to carry the blamed witch to an emergency, when s he would at long last concede at any rate to a component of guilt† (48). Along these lines, the cross examination process didn't depend on the Spartan manly perfect of ‘might makes right,’ yet rather required a man’s capacity to utilize his acumen and explanatory aptitudes so as to spare the town fro

How to Write a Review Essay

How to Write a Review EssayIf you want to know how to write a review essay, then you need to realize that there are some rules and regulations that you must follow in order to make your writing a masterpiece. Good reviews are given by people who love your work. And if they like it, they will recommend it to others, which in turn will bring you more profits.All good reviews require some analysis of the product. For example, when I am writing a review about a game console, I need to first think about whether it is a system or a game. Next, I have to determine whether the box or the manual is a more useful piece of information for me, because it will not only tell me what the system is but also what kind of gaming it can offer. After that, I need to consider whether the game runs well or if it needs a little tweaking before I can get some enjoyable gaming.I remember back when there were not so many video games available. Back then, there were only a few companies in the world who could offer high quality gaming experiences. Today, however, there are tons of games to choose from, all of which are just as good as each other. To ensure a good review, you should not only look at the gaming systems themselves but also at the games that they are playing.You might want to consider having a process of your own that you will use when you are writing a review. One of the most important things to do is to give a detailed review of the features of the products. You should then discuss what the differences are between each of the models. You should also let people know about the different types of controllers.It would be great if you could get your own controller, but this will only happen if you give the reviewer an idea of what type of game they can expect from the review. For example, you can say that the controller is similar to the one that is used for the racing game. It has six buttons and a button for sound effects. While this is definitely true, you will find that the re are still differences between the two. You need to mention them.One of the best things that you can do when writing a review is to avoid giving your personal opinions. Give it a more objective view. Do not fall for the myth that people love to read about their own thoughts. People are always trying to read about someone else's life and experiences, and they may get easily bored of reading it.If you want to make a review essay that can be really good, you need to be very careful on critical points. Sometimes, you might find that your opinions or feelings about certain aspects of the product is not the actual truth. Always make sure that you are dealing with a subject that can be seen objectively. If there is no way to verify the views of your own heart, then you should leave them out of the review. The next thing that you need to do is to write about the different aspects of the product without bringing up those that cannot be verified by anyone.In conclusion, you should know that a review is important in order to make sales. It is also a great way to help consumers make informed decisions about the products that they are buying. To get better results, you need to be focused and use the tips mentioned in this article to get your reviews done perfectly.

Essay on Bullying Literature Review - 1243 Words

Introduction Educators attempt to provide safe, nurturing environments where students can thrive. Any disturbance to this climate can have negative affects on students’ educational performances. Bullying is one such disruption. Unfortunately, physical and verbal abuse are nothing new in the school setting, however, the rise of technology in our country has created a new setting for bullies to target their victims. Cyberbulling, or the use of any number of technological means to harm or harass another, has become an increasingly prevalent occurrence, specifically among school-aged children (Campfield, 2006). In this review of literature, the unique aspects of cyberbullying and its relation to traditional forms of bullying will be†¦show more content†¦Paired with the lack of adult supervision that comes with these tools, it is easy to see why cyberbullying is so attractive to aggressors. Campfield (2006) even noted the imbalance of power traditionally associated with bullying has no role in cyberbullying. This change in the bully/victim dynamic has led some researchers to analyze the relationship between traditional bullying methods and the more modern cyberbullying. Researchers have focused on any observable connections between more the conventional physical and verbal methods and the contemporary technological techniques. Li’s study of seventh graders found a significant positive correlation between those students who reported physically or verbally bullying peers and self-reported cyberbullies (2007). Campfield (2006) also investigated this relationship, reporting that of the 119 students who were traditional bullies, 61% were harassing victims through electronic means as well. Similar to the bully/cyberbully connection, the anonymity of cyberbullying leads one to believe that traditional victims may seek revenge by becoming bullies in the cyber world. 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Bullying has been defined as a subcategory of interpersonal aggression characterized by intentionality, repetition, and imbalance of power, with abuse of power being a primaryRead MoreReview Of Literature : Historical Background Of Bullying1302 Words   |  6 PagesReview of Literature Historical Background of Bullying It is alarming that students between the ages of 8 and 18 consider pressure to engage in sexual activity, AIDS, racism, alcohol and drug use to be less problematic than bullying. They consider the latter a far greater problem than the former (Domino, 2013). Bullying has been defined as a subcategory of interpersonal aggression characterized by intentionality, repetition, and imbalance of power, with abuse of power being a primary distinctionRead MoreLiterature Review: Behavioural Responses of Student Bystanders in Situations of Bullying1102 Words   |  5 PagesBullying is a serious occurrence that is plaguing youth all over the globe. 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One reason there are so many definitions is because ther e are many componentsRead MoreSocial Control And Criminal Deviance820 Words   |  4 PagesControl and Criminal Deviance: Bullying Darryl Gennie Professor Catherine Terry SOC 100 Augusta 17 August 2015 Strayer University The most important step needed to analyze bullying is to review the existing knowledge. The literature review is a critical look at the existing research that is significant to the work you are trying prove including substantive findings as well as theoretical and methodical contributions to a particular topic. Get the facts and review them thoroughly before makingRead MoreThe And Parental Authority Questionnaire1535 Words   |  7 Pagesparticipants were students from one high school in the Midwest. The study also gave no indication whether resiliency assisted students who were bullied, nor did it indicate the impact of long-term resiliency in adulthood (Ritter, 2005). This review of the literature on resiliency indicated several ideas. The first, as stated by several researchers, was that parenting and family can play a huge part in building resiliency (Arastaman Balci, 2013; Bowles et al., 2010; Echols, 2014; Ritter, 2005; SapounaRead MoreDoes Cyberbullying Have The Same Negative Effects On Traditional Bullying? Essay1613 Words   |  7 PagesReview of Literature Adam Errico Bridgewater State University Author Note This paper was prepared for COMM 224-003 Communication Research and Writing during the Fall 2016 Semester taught by Professor Amantea. Review of Literature Research Question Does cyberbullying have the same negative effects as traditional bullying? Thesis Statement Cyber Bullying has the same negative effects as Traditional Bullying. Introduction The goal of the research

The Importance Of Reflection And How It Aids The...

There are many demanding professional adjustments when transitioning from student nurse to graduate nurse and the use of refection during this time is said to be a very important tool in guiding the learning process. It is common in the field of nursing to utilise reflection to critically analyse certain experiences and reflect on how they made them feel and react. This involves looking deeper into a particular experience and deciding what was good, what was bad and what would be a better course of action if they were to re encounter it in the future. However there may be potential barriers when trying to make judgements about a students inner most thoughts and personal experiences. The purpose of this essay is to critically analyse the concept of reflection and to find out if it is an essential component to nursing practise in the transition from student nurse to graduate registered nurse. This paragraph is about the concept of reflection and how it aids the professional development of a newly graduated nurse. To do this, we first have to understand what is reflection. The Australian health practitioner regulation agency (APHRA), are responsible for regulating the health professions (Nursing and Midwifery Board of Australia 2016). All nurses must practise under the Nursing and midwifery board of Australia’s National competency standards for the registered nurse (Nursing and Midwifery Board of Australia 2016). Included in these standards is the Critical thinking andShow MoreRelatedMastering Graduate Studies 1e32499 Words   |  130 PagesCOMMUNICATION EXPECTATIONS CAREER PATH  IMPRINT Title Mastering Graduate Studies EDITION 1 CONTRIBUTORS Editor: Alexis DiVincenzo Consulting Editors: Mark Alexander, Nicole Quow-Thomason Art Direction Senior Art Director: Miranda Hildebrand Art Development and Design: Jo DeSnyder-Rolfe Permissions contact Grand Canyon University 3300 W Camelback Rd Phoenix, AZ 85017 602.639.7500 Copyright Information Grand Canyon University. All rights reserved. No part of this book may be reproduced, in any formRead MoreMasculinity in the Philippines12625 Words   |  51 PagesPhilippine colony with native troops led by European officers, an implicit denigration of the manliness of elite Filipino males. For the all-male electorate of the American era, Filipino nationahm thus came to mean not only independence but, of equal importance, liberation from colonial emasculation. 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Nike Marketing Strategy - 4572 Words

Nike story Nike Clothing | Nike Shoes Men o Men Nike Footwear Women Women Nike Footwear Girls o Girls Nike Footwear Boys o Boys Nike Footwear Nike shoes and sportswear clothing Nike trademarks the â€Å"Swoosh† logo and the â€Å"Just Do It† slogan. Nike, the world’s leading supplier of athletic shoes and apparel, was the birth-child of University of Oregon coach Bill Bowerman and runner Phil Knight. Founded in January 25, 1964 the company was originally named Blue Ribbon Sports and was a distributor for Japanese shoemaker Onitsuka Tiger. The company truly came from humble beginnings as Knight sold their products from his car during track meets. During that same year the company reached a†¦show more content†¦Roger Federer in his Nike shoes during a match. Outside its manufacturing prowess, Nike is famous for being one of the three environmental-friendly companies in the world. In its quest for athletic development, Nike launched the SPARQ training program in 2004. It is heralded as one of the best training divisions in the U.S. During 40 years in the industry, Nike has transformed from a small footwear company into a global business giant. Over the years the corporation has acquired several apparel enterprises such as Cole Haan, Hurley International, Converse Inc. and Umbro. With all of its accomplishments in the athletic apparel industry and the world market, it is no wonder why Nike continues to be the innovator business. Nike Women campaign prof. G pherwani Nike jumps on real women bandwagon Company s new campaign features close-ups of toned women Nike via AP New ads by Nike feature Big Butts and Thunder Thighs. PORTLAND, Ore. — It’s no longer just rail-thin models who are showing up in fashion magazines and on billboards. Large women, or what are being called real people, are now gracing ads of companies selling everything from tuna to cellulite cream. Nike Inc., the world’s largest maker of athletic shoes, has jumped onto the bandwagon with a campaign featuring close-ups of â€Å"big butts† and â€Å"thunder thighs.† Look closely at the text, however, and you discover that theShow MoreRelatedThe Marketing Strategy Of Nike2833 Words   |  12 PagesGrowth strategies are used by businesses to enhance their sales and produce various products that are aimed at their target market as well as building and improving each time to consume maximum profit. One of the strategies includes market penetration; this is when a business sells the same products to an existing market. 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Wayne Huizenga School of Business amp; Entrepreneurship    Assignment for Course: | MKTP 5005 – Introductory Marketing   Ã‚   | Submitted to: | Gregory F Stiber | Submitted by: | Brizaida Ribalta, Jessica Halsey, Shereen Hijazi. | | | | | | | | | Date of Submission: August 30th, 2012 Title of Assignment: Term Project – Marketing Plan CERTIFICATION OF AUTHORSHIP:Read MoreThe Marketing Strategy Of Nike1428 Words   |  6 Pagesare very well polished in Nike. The owners know the correct trigger points of every class of consumer, and thus, the motivating push is given to the exact point. Emotional branding is used by Nike in several instances and this has been one of the vital areas of its operations. Nike’s position in the market is such that consumers upon hearing the name of Nike are sure that they shall be getting state-of-the-art products. Though there is no scale of comparison to say that Nike is better than the competitorsRead MoreNike Marketing Strategy1853 Words   |  8 PagesNike s marketing strategy is an important component of the company s success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: Just do it.[40] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike s marketing mix contains many elementsRead MoreMarketing Strategies For Nike And Adidas1317 Words   |  6 Pagesare many forms of strategies that a company can utilize to develop their product or service into the market industry. Not having a strategic plan or goal can be very challenging. Therefore, it is vital to have an idea of the business because this can affect how the consumers and customers interact with your business. Within this paper, promotional and advertising strategies will be discussed for the sports apparel of Nike and Adidas. According to the research, promotional strategy is a two-way interactionRead MoreMarketing Strategy Of Nike, Inc. Essay1391 Words   |  6 Pagescompanies use information from marketing to enhance their competitive advantages in their specific industries. When implementing a marketing strategy, the companies need to analyze their marketing information and understand and evaluate what is working and what isn’t working. The two companies are unique in categories of sporting apparel and footwear. They have also been able to perform better in designing apparel and athletic equipment. 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This marketing plan focuses on NIKE Golf and our market segments and the strategies we are using to gain more Hispanic customers and create consistent revenue growth in this area. Our specific focus on marketing NIKE Golf to the Hispanic community comes from the fast-growing buying power of Hispanics. Our marketing plan will meet those growing demandsRead MoreMarketing Strategy Of Nike s Success895 Words   |  4 PagesNike is one of the most recognizable brands in the world. It is not only renown for its high quality athletic apparel but it is also known as one of the best manufacturers and designers for sporty fashion for both the gym and the streets. Nike is among the sole companies that took note that, â€Å"Americans are wearing yoga pants, running gear and basketball shoes not just to-and-from the gym, but also around town.† (Fortune). A ctive wear is suddenly chic. They noticed that Americans find that athletic

Marketing & Management Marketing Failure

Question: Discuss about the Marketing Management for Marketing Failure. Answer: Ethical issues in the marketing field and discussion of two companies in Australia who have been some issues pursue in their business Ethical issues in case of the marketing field increase from the conflictions and due to the lack of the agreement on specific issues. Organisations engaged in the marketing communications, which have a group of expectations. These expectations represent the business relationships and it will include the different shapes (Asian Business Review. 2016). Each of the marketing notions follows its own and definite issues, which have been discussed briefly in the following: Ethics in promotion as well as advertising: Advertising can highly offend some groups when they have higher interest to the other organisations. Business marketing sometimes uses the deceptive and the legal promotional issues in order to bring the consumers into the organisations. Unethical promotions also damage the business along with the consumers. This will hamper the image of the business as well as the marketing. In this connection, Choicebusinesssolutions.net. (2016) added that marketing promotion is an ethical approach and this will reflect a business to construct the trust in terms of the brand valuation along with the help of the each of the consumer. On the other hand, the negative advertising strategy is able to highlight the several limitations of the products of the rival organisations. It can also measure the intrinsic benefits about the service or the products. This ethical marketing strategy is referred as the political advertising (Asian Business Review. 2016). Legal: The promotion of the marketing issues reflects the compliance in terms of local, federal laws or ethics. As per the statement of Choicebusinesssolutions.net. (2016), marketers focused to the several brands, which is able to measure the brand reputation. In addition, in this purpose it can be mentioned that honesty is the major ethics during the dealing with the moral issues in case of marketing. Henceforth, maintenance of good relationship with the consumers as well as with the suppliers is necessary. On the contrary, Stephens (2016) argued that sometimes misinterpretation or misunderstanding violate the individuals own right or ethics. Deceptive marketing strategy and ethics: Deceptive marketing strategies do not include the definite limitation or the target market. Sometimes, these marketing strategies do not observe by the customers. There are several approaches of the deceptive marketing. Stephens (2016) mentioned that this is assumed to be beneficial as it is capable to represent in verities forms to the customers. Among them, one approach can be completed with the using of humor. Humor is helpful to relief from the several kinds of human limitation and therefore, some of the advertisers can include the benefits of this deceptive advertising technique. Anti competitive traditions: In order to discuss the several approaches of anti competitive traditions, Theaustralian.com.au. (2016) expressed that bait and switch is a kind of fraud. Here, the consumers are baited via advertisements of the manufacturing goods or services, which have a lower price. Nevertheless, in the reality, the consumers observe that the original products are not appropriately similar to the advertisement and henceforth, they are intended to switch to the other products, which are assumed to be costlier. Planning obsolescence is the other type of anti competitive strategy. With the help of this strategy, designing of the products have the definite necessary life. Pricing ethics: Writing-speech.dartmouth.edu. (2016) put that it is hard to find out the ethical pricing strategy for the businesses. In this purpose pricing segmentation, depend upon predatory pricing. As per this concept of pricing policy, t is the suitable approach of the sales of the products as well as the services in terms of the very lower prices. Moreover, this type of pricing policy is helpful to determine or intend to fetch the rivals from the market or it is possible to create a barrier that the competitors cannot enter in this same market. In order to discuss the ethical issues of two Australian companies, this study has been discussed the marketing ethics of Holden Colorado and Rockpool. Holden Colorado is an eminent car manufacturing company is Australia whereas Rockpool is one of the largest restaurants in Sydney. Rockpool.com. (2016) stated that, Rockpool used to deliver greater quality of food to its consumers. Although, the price of the foods is little high, the foods they served to the customers are high quality. Most of the consumers are seeking to get the service of Rockpool with the family members. They have the comparative advantage in the seafood items. In this context, it can be stated that Rockpool fetch out the competitors from the market. In addition, the service provide by this restaurant is also very good. For which the consumes are also interested to visit to this particular restaurant. Instead of this, Rockpool also prepare foods for the vegans. In order to improve their service in the future, Rockpool arrange a feedback or review section, which helps them to rectify whether there exist any shortcoming or not. They also advertise their products or promote new menus through social networking sites. This will help to the consumers to know about the new items or offers. Holden Colorado provides greater performance of the manufacturing cars engine to the consumers (Stephens 2016). In addition, it offers to its customers family friendly and the five seaters car. Moreover, in order to discuss the ethical issues, it can be recommended that the differences between the principle valuation and the own self-interest measure that how it is difficult to take decision regarding the programming of the cars. These are marketing strategy of this specified car manufacturing company and hence, the consumers are willing to purchase this car. On the other hand, in order to get the comfort at the time of riding, the strategy of Holden Colorado is to use several materials, which keeps the cabin warmer. The diesel engine is loud but it is enthusiastic. The best part of this car is the presence of the automatic gearbox. As a result, the adaption of these marketing strategies helps to achieve the Australian New Car Assessment Program reward. Topic 4: Issues in labeling and packing in Australia The objective of the study is to highlight on what the different issues are faced by different Australian organization in labeling and packaging. There are different issues faced by different Australian companies in labeling and packaging. Labeling and packaging are the two important aspect of marketing in the recent time. There are a variety of pressing issues that are faced in this particular industry (Aaker, 2013). Food industry is one of the most popular as well common industries in Australia. Some of these left individual operator to manage, some are legislated and other handled by trade association. However, there are certain consumer rights which majority of the consumers prefers in the business process. It is one of the basic rights of the customers to get the complete information about the product, which includes obesity, nutritional content, food safety, and other additional information of the products (Armstrong and Kotler, 2013). Packing and labeling process Packaging is the process of covering, wrapping of goods into a package. On the other hand, the notion of packaging involves in the process of designing and producing the wrapper for a product. The overall concept of packaging is next to grading and branding. The overall idea of packaging and is very much essential towards offering goods in safe and secures position to the customers (Hood, 2013). The primary function of packaging is one of the most essential as well as one of the most crucial parts as it includes five major factors, which includes presentation, protection, preservation, economy and convenience. On the other hand, the secondary function of labeling includes the notion of the identification, suitability; labeling and handling are some of the unique features, which included in the process packaging. At present in Australia labeling and packaging have become the two most important features of marketing. However, in recent time there are certain issues faced in both packag ing as well as in labeling in Australian market. On the other hand, there are three labels of packaging which are included in the overall business process, which includes brand label, grade label and informative label (Kotler, 2012). Major issues faced in the Australian market packing and labeling In recent time, some of the major issues faced in the product packaging include overweight, breakage, pilferage, moisture, and temperature. Apart from this, there are some additional issues which different marketers in Australia faces in the overall process of packaging and labeling. There are certain rules and regulations developed by the government of Australia to follow a proper process of packaging and labeling. Some of the most important issues faced in the overall packaging and labeling are highlighted in the following part of the assignment in a diversified manner (Kotler and Armstrong, 2012). There are many people globally who prefers to know about the products and services that they are using. Sometimes marketers use different label information to misguide the customers about the content of the product. It is one of the most important issues, which the Australian market faces, in the marketing process. There are certain ethical consideration made by the Australian government in the process of making some compulsory activities in the packaging and labeling. The identification of the products hugely depends in the process of packaging and labeling. There are several classifications in the process of packaging, which includes problems with packaging graphics, problems with safety, problems with environmental issues and many more. There are several rules and regulations need to follow by the companies regarding all the aspects of the labeling and packaging. It is one of the most crucial parts in the overall market structure (Kurtz and Boone, 2012). There are several advantages in the process of labeling and packaging. It acts as a source of advertise for the marketers to the consumers which describes the product specifications along with the background of the companies. Unfortunately, ethics contributes a significant part in the problems with packaging and labeling. Packaging need to provide a certain amount of information to the customers based on the pro duct specification and background of the company, depending upon the nature as well as type of the products. Thus, it is extremely important for the for the marketers to ensure the potential customers by providing the proper information to the consumers (Matthew Moore, 2016). This part of the analysis will ensure in the process of the issues faced by the marketers in labeling based on the graphics. Many cases in which the marketers use different graphical representation do not represent the actual product. In order to make the overall product more attractive different marketers represents false graphical representations. The second part of the study will ensure as well as highlight what are the different kinds of measures and problems that can be achieved towards making the product safety (Pride and Ferrell, 2012). Consumers are very much concerned with the product packaging mainly incase for the children products. All the children products include needs to be maintained in a proper manner, which will ensure that the products are safe and secured. Australia is one of the most pollution free countries across the world. The recent issue, which is highlighted in the overall proceedings of the business, is the application of the biodegradable packaging system . It is one of the healthy decision-making polices that the government has decided to adopt in the process of packaging. It is one of the most important environmental safety measures adopted by the government in order to protect the ecosystem and maintains diversity in the environment (The Australian, 2016). Ethics Considerations of the Government There are different companies, which faces the certain issues in the process of a proper labeling and packaging in the business operations. Labeling is the identification of the product on the other hand packaging means safety of the products (The Sydney Morning Herald, 2016). Both identification as well as safety of the products is equally important in the overall business process. There are certain issues, which have been identified in the process of labeling and packaging. All the major issues of labeling and packaging are highlighted in the study and most importantly there are certain key measures, which the Australian government has adopted in order to solve these particular problems by developing different kinds of ethics (Yost, 2012). Reference List Aaker, D. (2013).Marketing research. Hoboken, NJ: John Wiley Sons. Armstrong, G. and Kotler, P. (2013).Marketing. Boston: Prentice Hall. Hood, D. (2013).The marketing manifesto. London: Kogan Page. Kotler, P. (2012).Principles of marketing. Singapore: Pearson/Prentice-Hall. Kotler, P. and Armstrong, G. (2012).Principles of marketing. Boston: Pearson Prentice Hall. Kurtz, D. and Boone, L. (2012).Principles of contemporary marketing. Australia: Southwestern Cengage Learning. Matthew Moore, F. (2016).Food safety failures. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/national/food-safety-failures-20090711-dgmq.html [Accessed 20 Aug. 2016]. Pride, W. and Ferrell, O. (2012).Marketing. Australia: South-Western Cengage Learning. The Australian. (2016).The Australian. [online] Available at: https://www.theaustralian.com.au/ [Accessed 20 Aug. 2016]. The Sydney Morning Herald. (2016).The deal threatening Australia's food labelling laws. [online] Available at: https://www.smh.com.au/federal-politics/political-news/food-labelling-and-product-safety-laws-in-jeopardy-under-tpp-says-choice-20160310-gnfss6.html [Accessed 20 Aug. 2016]. Yost, O. (2012).Packaging and labeling handbook. Delhi: White Word Publications Asian Business Review. (2016).Asian Business Review. Available at: https://jabr.weebly.com/ [Accessed on 20 Aug. 2016]. Choicebusinesssolutions.net. (2016).Managing Your People and Your Business Processes - Choice Business Solutions. Available at: https://www.choicebusinesssolutions.net/ [Accessed on 20 Aug. 2016]. Rockpool.com. (2016).Rockpool Bar and Grill Sydney - Rockpool Group. Available at: https://www.rockpool.com/rockpoolbarandgrillsydney/ [Accessed on 20 Aug. 2016]. Stephens, J. (2016).Who to kill? The ethical dilemma for driverless car manufacturers. The Sydney Morning Herald. Available at: https://www.smh.com.au/technology/technology-news/who-to-kill-the-ethical-dilemma-for-driverless-car-manufacturers-20160623-gpqkwk.html [Accessed on 20 Aug. 2016]. Theaustralian.com.au. (2016).Business Live | Business News | Stock Market Financial News | The Australian. Available at: https://www.theaustralian.com.au/business [Accessed on 20 Aug. 2016]. Writing-speech.dartmouth.edu. (2016).What is an Academic Paper? | Institute for Writing and Rhetoric. Available at: https://writing-speech.dartmouth.edu/learning/materials/materials-first-year-writers/what-academic-paper [Accessed on 20 Aug. 2016].

Marco Polo S.S. 9R Period 2 May 6, 1996 Marco Polo Marco Polo Is One O

Marco Polo S.S. 9R Period 2 May 6, 1996 Marco Polo Marco Polo is one of the most well-known heroic travelers and traders around the world. In my paper I will discuss with you Marco Polo's life, his travels, and his visit to China to see the great Khan. Marco Polo was born in c.1254 in Venice. He was a Venetian explorer and merchant whose account of his travels in Asia was the primary source for the European image of the Far East until the late 19th century. Marco's father, Niccol?, and his uncle Maffeo had traveled to China (1260-69) as merchants. When they left (1271) Venice to return to China, they were accompanied by 17-year-old Marco and two priests. Early Life Despite his enduring fame, very little was known about the personal life of Marco Polo. It is known that he was born into a leading Venetian family of merchants. He also lived during a propitious time in world history, when the height of Venice's influence as a city-state coincided with the greatest extent of Mongol conque st of Asia(Li Man Kin 9). Ruled by Kublai Khan, the Mongol Empire stretched all the way from China to Russia and the Levant. The Mongol hordes also threatened other parts of Europe, particularly Poland and Hungary, inspiring fear everywhere by their bloodthirsty advances. Yet the ruthless methods brought a measure of stability to the lands they controlled, opening up trade routes such as the famous Silk Road. Eventually ,the Mongols discovered that it was more profitable to collect tribute from people than to kill them outright, and this policy too stimulated trade(Hull 23). Into this favorable atmosphere a number of European traders ventured, including the family of Marco Polo. The Polos had long-established ties in the Levant and around the Black Sea: for example, they owned property in Constantinople, and Marco's uncle, for whom he was named, had a home in Sudak in the Crimea(Rugoff 8). From Sudak, around 1260, another uncle, Maffeo, and Marco's father, Niccol?, made a trading vi sit into Mongol territory, the land of the Golden Horde(Russia), ruled by Berke Khan. While they were there, a war broke out between Berke and the Cowan of Levant , blocking their return home. Thus Niccol? and Maffeo traveled deeper into mongol territory, moving southeast to Bukhara, which was ruled by a third Cowan. While waiting there, they met an emissary traveling farther eastward who invited them to accompany him to the court of the great Cowan, Kublai, in Cathay(modern China). In Cathay, Kublai Khan gave the Polos a friendly reception, appointed them his emissaries to the pope, and ensured their safe travel back to Europe(Steffof 10). They were to return to Cathay with one hundred learned men who could instruct the Mongols in the Christian religion and the liberal arts. In 1269, Niccol? and Maffeo Polo arrived back in Venice, where Niccol? found out his wife had died while he was gone(Rugoff 5). Their son, Marco, who was only about fifteen years old, had been only six or young er when his father left home:thus; Marco was reared primarily by his mother and the extended Polo family-and the streets of Venice. After his mother's death, Marco had probably begun to think of himself as something of a orphan(Rugoff 6). Then his father and uncle suddenly reappeared, as if from the dead, after nine years of traveling in far-off, romantic lands. These experiences were the formative influences on young Marco, and one can see their effects mirrored in his character: a combination of sensitivity and toughness, independence and loyalty, motivated by an eagerness for adventure, a love of stories, and a desire to please or impress(Li Man Kin 10). Life's Work In 1268, Pope Clement IV died, and a two- or three-year delay while another pope was being elected gave young Marco time to mature and to absorb the tales of his father and uncle. Marco was seventeen years old when he, his father and uncle finally set out for the court of Kublai Khan(Stefoff 13). They were accompanied not by one hundred wise men but by two Dominican friars, and the two good friars turned back at the first sign of adversity, another

How to Crush Google Analytics Spam in 2017 - CoSchedule

How to Crush Google Analytics Spam in 2017 Google Analytics is the most popular freemium web analytics service in the world and it is estimated that today over 50 million websites  across hundreds of countries  use the tool. Google Analytics today is nearly twelve years old and has come in several different shapes and sizes over the years adding ever increasing levels of insight. The unrivaled level of data and tracking that it offers today means that if you don’t have it installed on your website youre missing out on such crucial statistics as: What user demographics are visiting your site How they are reaching your site What pages on your site are performing well or badly †¦ and much more! What webmaster in their right mind wouldn’t want access to such crucial data that can help them grow their business for free? None, of course. But what happens when you skew the data with spam? What happens when the statistics that you thought were giving you such in-depth insights into user None, of course. But what happens when you skew the data with spam? What happens when the statistics that you thought were giving you such in-depth insights into user behavior on your website are actually bogus? Well, it completely devalues the data and renders it almost useless, especially if you’re a smaller brand with much less website traffic than a huge company. Whether you are a small business owner conducting landing page A/B tests or part of a large company and need to present data to your boss, analytics spam can cause you a mighty headache. But don’t fear! This article will fully explain each type of spam that may affect your Google Analytics profile and exactly how you can remove it to prevent spam from ruining your data in the future. Before We Continue: Get Two Free Google Analytics Bonus Guides + 5 Custom Reports Google Analytics can be complicated enough without worrying about spam. Once youve filtered out all the junk from your account, learn how to leverage it for success with these free resources: Five Questions About Your Site Google Analytdics Can Answer: Learn how Google Analytics can help you better understand your sites performance. Write Smarter Content With Google Analytics: Learn how to write content your audience wants, backed by real data. Best Times Google Analytics Custom Reports: Get pre-built one-click dashboards to help you identify the best times to post on social media, send email, and more.How to Crush Google Analytics Spam in 2017How Does Analytics Spam Work Why Would Anyone Bother? There are several types of spam that affect  Google Analytics but by far and away the most popular is referral spam, sometimes referred to as ghost spam, as often it never actually reaches the affected website. Apart from the contamination of statistics, luckily this spam technique never actually harms the affected sites. Referral spam is the process that spammers use where they utilize web spiders or bots to send one or more fake hits to a Google Analytics account (a hit can take the form of anything from a page view to a transaction). The spammers will target thousands of websites per day, presumably at random, so don’t be lead to believe that you or your agency has committed an SEO crime which has plagued you with this problem! In some cases, advanced spammers can make bots read your Google Analytics script that is embedded on your web page. They will then extract your unique Property ID, add it to their database and continually spam your site, making it look like they have sent huge amounts of referral traffic to your site and putting them top of your referral list in Google Analytics. Sneaky. "Okay, I get it so far, but why would anyone bother to create Google Analytics spam?" I hear you ask. Well, apart from the pure fun of it, there are a number of reasons people are doing this: Generate traffic of their own. Arguably the main reason for referral/ghost spam. Not only are spammers inflating and blemishing your traffic stats, they are also increasing their own through people’s natural curiosity to click their links and it’s reported that they are in fact increasing sales  with this tactic. Whether they redirect the link to a site where they are selling physical products or services or simply taking you to sites covered in ads, the additional traffic is profitable Get commission.  Affiliates often get commission through increasing traffic statistics and this is an easy way for corrupt sites to do so Propaganda. Believe it or not, some users are even creating referral spam to spread their own personal political beliefs and propaganda. The most notorious case being the pro-Trump spam spread by Russian spammer Vitaly Popov. 4. Black Hat SEOs. There have been rumors in some cases where SEO’s or marketing agencies have used referral spam as a way of bloating their own client's traffic statistics to give a false impression of success. 5. Harvesting emails. The spammers will then sell the email addresses to 3rd parties who can use them for bulk email campaigns. 6. Spreading malware. There’s nothing spammers like more than causing havoc for the sake of it. Could spammers be trying to spread malware in your #Google #Analytics account? Find out (and fight...Now we’ve established what exactly Analytics spam is, why anyone bothers to create it, and how harmful it can be for your Google Analytics account and business, let’s talk about how we can prevent it. Recommended Reading: Using Google Analytics to Write Smarter Content Know the Different Types of Google Analytics Spam Out There ( How to Prevent Them) Google Analytics spam comes in different shapes and forms. Here are some common varieties to be aware of. Referral Spam Referral Spam is the main method here and one we’ve touched on already. It started a few years ago with the main culprits being sites such as "semalt" and "buttons-for-websites" and now it’s rare to see an analytics account that doesn’t have "abc.xyz", "free-traffic.xyz" or "ilovevitaly.com" as a referrer. How can you stop it? One of the first suggestions that surfaced on forums, social media and SEO news sites was blocking the related URL’s through your .htaccess file  in the root directory of your domain. How to Block Spam Bots in .htacess This method involves copy and pasting a bunch of code into your site and can be dangerous when done incorrectly as the .htaccess file is extremely important and defines how your server behaves. Entering the code incorrectly can take down the whole site so exercise this technique with extreme caution. If you do feel skilled enough at having a go at this method then check out this handy guide on blocking spam bots in .htaccess. Although in a lot of cases this works, as mentioned previously, most of the bots now do not even visit the website rendering blocking their URL in your .htaccess useless. It’s also extremely time-consuming to block all the URL’s, especially as there are new ones seemingly popping up every day. There must be a better solution†¦ Recommended Reading: How to Boost Traffic With 34 SEO Tips You Need to Know (+ Free Kit) Filtering Spam Bots with Custom Filters in Google Analytics Utilizing Custom Filters was the most effective workaround to the Google Analytics referral spam problem for a long while and it’s still a handy solution to know. It’s a much easier method to implement than blocking spam domains through .htaccess and you don’t need any coding skill. The only potential hazard here is filtering the wrong set of data and further polluting your data by entering the correct filter string. Follow the guide below and you won’t have any problems: Step 1: Head over to your Google Analytics profile and click Acquisition All Traffic Referrals: Step 2: Sort Referral Traffic by Bounce Rate: And make sure that you’ve set the timeframe to at least a couple of months: A zero or 100% bounce rate, with at least 20 sessions is a strong indicator that the referrer domain is spammy. If you’re unsure the domain you’re looking at is, in fact, spammy and you want to make sure you’re not excluding legitimate traffic sources, then you can check them against our trusted Ultimate Referral List  (a 128 domain strong list of referral spammers). Step 3: What to do if you can't find the domain? If you can’t find the domain in our list or other user-generated ‘Referral Spam Domain Lists’ that you can find online, such as ... https://github.com/piwik/referrer-spam-blacklist https://referrerspamblocker.com/blacklist https://perishablepress.com/4g-ultimate-referrer-blacklist/ ... then consider search the site’s domain on Google or social media to see what others are saying about it. Remember to err on the side of caution and not visit the potentially spammy sites as we already know they can be malicious and full of viruses. Step 4: Now that you have collated your final list of spammy referring domains we can then block them using ‘Custom Filters’. Head over to your Google Analytics profile and hit the ‘Admin’ tab. Then under the View  column, you will want to click the Filters button: Once you’ve navigated to the ‘Filters’ page click the big red Add Filter button: Step 5: Once you’re on the Edit Filter page you can enter the name that you’d like to call the filter. In the example below I have simply labeled them ‘Spam Referrers’ but you may wish to make this more descriptive or specific, especially if you have a lot of spam sites that you are wishing to filter out. Select the Custom Filter Type and check the Exclude option from the options below. Under Filter Field, you will want to select ‘Campaign Source’. Next, you’ll want to add in the Filter Pattern as you see it in the example below. ‘example.com|example2.com|example3.com’  etc. The pipe symbol ‘|’ is used as an "or" operator meaning that the filter ‘example.com’ or  example2.com or  example3.com will be excluded. However, Don't end the filter pattern with a pipe, as Google themselves warn that this â€Å"will exclude ALL referral sources†. Remember that you can only add in around ten or so spam referring domains as there is a 255 character limit for each filter. To get around this simply add in more filters until you’ve blocked all of the desired domains. Need to filter out spam bots in #Google #Analytics? Here's how:Referral Exclusion List The final method of blocking spam referral domains in Google Analytics that we’re going to look at is called the ‘Referral Exclusion List’ method and is the first solution that Google themselves have created for excluding rogue domains. The first thing that needs mentioning about this method is that it only works if you’re using the newer Universal Analytics rather than Classic Google Analytics. When Google released this new feature within Universal Analytics they highlighted two common uses for it: Third Party Referrals.  Especially payment processors. After you have added a payment processor into your Referral Exclusion List, when a user leaves your site to the payment processor then returns to your site following a purchase, the processor won’t show as the referring domain. A great example of this is if you use PayPal and you constantly see that as a referring source. Add PayPal as a referral exclusion and this will no longer skew the data. Self-Referrals. If you have several subdomains that a user may jump back and forth from you can add your own site into the exclusion list to prevent artificially inflating traffic data. Your site is automatically added to this when you set up your Analytics property so needs no implementation. However,  Google make no mention  of using this technique to block spam and some will argue that there is a reason behind this! Google states: â€Å"When you exclude a referral source, traffic that arrives to your site from the excluded domain doesn’t trigger a new session.† But, this doesn’t mean that the visit has been completely removed from your Analytics data. In some cases, it has been reported  that Google Analytics merely attributes the source of the visit differently, from a referral to ‘direct’ traffic. It has removed the referral spam attribution but the data can still be ruined. Again, exercise with caution! Recommended Reading: The Best Advice on How to Grow Your Blog Traffic By 1,044% In 1 Year With all that in mind, here’s how to access the Referral Exclusion List and block single domains: Step 1: Head over to the Admin tab in your Google Analytics account then click Tracking Info within the Property column: Step 2: Under the ‘Tracking Info’ dropdown select ‘Referral Exclusion List’ ...then click the ‘+ ADD REFERRAL EXCLUSION’ button. Step 3: Simply add in the domains that you wish to exclude from your referral traffic. One downside to this technique is that you can’t add domains in bulk which is another reason that the filter method (mentioned previously) may be more efficient. Language Spam The Future of Spam Just when we thought we had it all figured, along came a brand new brand of spam ready to pollute our beautiful Analytics data once more! Towards the back end of 2016, a new wave of Analytics spam hit many accounts, Language Spam. Ever notice sentences similar to this in your Language Report on Analytics? How about these: o-o-8-o-o.com search shell is much better than google! Vitaly rules google ☆*:ï ½ ¡Ã£â€šÅ"ï ¾Å¸Ã¯ ½ ¥*ãÆ' ½(^á ´â€"^)ï ¾â€°*ï ½ ¥Ã£â€šÅ"ï ¾Å¸Ã¯ ½ ¡:*☆  ¯_(ãÆ'„)_/ ¯(à ²  Ã§â€ºÅ Ã  ²  )(à ² ¥Ã¢â‚¬ ¿Ã  ² ¥)(ʘ†¿ÃŠËœ)áÆ'Å¡(à ²  _à ²  Ã¡Æ'Å¡)( Í ¡Ã‚ ° ÍÅ"Êâ€" Í ¡Ã‚ °)ãÆ' ½(ï ¾Å¸Ãâ€Ã¯ ¾Å¸)ï ¾â€°ÃŠâ€¢ÃŒ «Ã ¡ÃŠâ€Ã¡ ¶Ëœ á µâ€™Ã¡ ´ ¥Ã¡ µâ€™Ã¡ ¶â€¦(=^ ^=)oO The Language Spam problem was combined with yet more referral spam and often saw sites such as  brateg.xyz, begalka.xyz, bukleteg.xyz etc. in your data. Eventually, the referral spam was managing to use legitimate websites such as reddit.com, twitter.com  Ã‚  thenextweb.com to disguise itself. According to reports, research has shown that this is not too dissimilar to the standard referral spam we saw previously in how it works which means that it’s easy enough to block. Once the Language Spam has been recorded there is no way to permanently remove it from your historical data but you can filter it to report accurate historical statistics. You can also utilize the same methods to block Language Spam as you can with Referral Spam as we explain in detail further up the page. Has your site been hit by Language Spam? Here's what to do about it.Here’s how you can utilize Custom Segments to view accurate historical data even after you’ve been inflicted with Language Spam: Step 1: On report view in your Google Analytics account click ‘+ Add Segment’ at the top of the page ... ... then click the big, red ‘+New Segment’ button. Step 2: Staying on the ‘Demographics’ tab that you default to, give your new Segment a simple, easy to identify name: Step 3: Next up, you want to select ‘does not match regex’ from the drop down tab next to ‘Language’ and enter the following expression and then hit save: .{15,}|s[^s]*s|.|,|!|/ The filter above excludes any traffic where the language name contains 15+ characters as most, .com,.co.uk, .fr for example, don’t go over that limit yet the Language Spam names often do. It also excludes symbols which are invalid for use in the language field, such as commas, exclamations marks and speech marks, that are used to construct these spammy domain names. Once saved, you can now look back at data in your Google Analytics account over any period of time and analyze non-infiltrated stats. Lovely! Google Analytics spam is not a new thing and has been frustrating website owners and marketers alike for quite a while now. Whilst, with these techniques, you can block most of the spam coming through, there will no doubt be something else affecting your account somewhere along the line. Keep an eye out for any suspicious looking websites and the methods in this article may just be able to still help you.

Foucaults Contribution to the Study of Punishment Essay

Foucaults Contribution to the Study of Punishment - Essay Example The briefest thing to be said about Discipline and Punish is that it is about how certain people who were subjects of a sovereign became subjects of a new kind. The people in question were lawbreakers, malefactors, criminals--those who were apprehended and punished for contravening the laws of the sovereign. They became and continue to be individuals who, having contravened the laws of societies having modern legal structures, undergo complex processing in institutionalized judicial and penal systems that center on the incarceration of offenders. Discipline and Punish are ostensibly about the change from lawful punishment as brutal monarchical vengeance to lawful punishment as humanized deterrence and rehabilitation. What the book is really about is the production of subjects through the imposition of disciplines; it is about how the process of constant observation, assessment, and control of inmates in the modern penitentiary manufactures new subjects through the employment of manag ement techniques that intrude into and govern every aspect of life. But what makes Discipline and Punish more than a study of penalty is its portrayal of techniques employed in the manufacture of these new subjects as those more widely used in the production of the contemporary norm-governed social individual. (Richard Marsden, 1999). Foucault's point of departure in rethinking a subject-matter is to impugn the commonplace, to query accepted knowledge. In applying genealogy to a penalty, Foucault impugns the commonplace view that our present penitentiary-centered penal system is the result of the progressive humanization of earlier, more ruthless methods of retributive punishment. Foucault begins by discussing how spectacular public punishments and executions constituted a standard procedure for dealing with lawbreakers in the European monarchical order to roughly the mid-eighteenth century.

Performance and Guanxi Effect on Job Security to Reduce Turnover Research Proposal

Performance and Guanxi Effect on Job Security to Reduce Turnover Intention in Saudi Arabia - Research Proposal Example This essay stresses that information collector predisposition can be minimized by having one analyst distributing the questionnaires and through institutionalizing conditions like guaranteeing unprejudiced individual characteristics to all respondents such as kind disposition and protection. The psychological and physical surroundings where information will be gathered ought to be made private, ensure privacy and general physical solace. Subjects will be asked not to reveal their names or any ID on the polls to ensure secrecy. Extra data for utilization in the exploration will be acquired from semi-organized interviews of the selected population of workers and administrators from the chosen firms in the chosen commercial ventures. This paper makes a conclusion that to attain the legitimacy of the data collected, the inquiries pollswill be inferred from data accumulated in the writing audit to guarantee they are right illustrative of what private associations thought about with respect to representative turnover. The quantity of respondents who declined to take part after being approached will be accounted for to empower a judgment of dangers to outside legitimacy. When conducting research in a certain society, ethical consideration is very important because the research has to assure the respondents privacy and trust. Saudi Arabian people to a high degree respect their cultural heritages, with the largest population being Muslims and the state has a monarchical government.

Persuasive Writing on topic of Animal Rights Essay Example for Free

Persuasive Writing on topic of Animal Rights Essay Deceased: Monday, November 5th, 2001. Great Britains Prison Service has reported that animal rights terrorist Barry Horne, 49, died in a Worcester hospital on November 5 after a short-lived hunger strike. The official cause of death was liver failure. In 1997, Barry Horne was sentenced to 18 years in prison for carrying out vicious attacks and arson on legitimate facilities that he claimed promoted animal cruelty. His attacks put human beings in danger for animals, animals without sentience, the ability to realize that they are alive. Animals without the ability to distinguish thought. This essay will focus on animals we consume for our nutrition. Animals without the basic goal of human beings of life, liberty, and the pursuit of happiness. The human race cannot give these rights to living organisms without the goal of the unalienable right and without the basic comprehension of consciousness. Animals are ignorant of the basic sentience and self-awareness, everything is an animal and we are not exempt, and reasoning that we should solely eat plant proteins because we have the intelligence to, and the wolf doesnt, so therefore we should make the wolf our equal is self-contradictory. The human race has come up with criteria for judging the sentience of a organism. There are five basic building block of society, which are the criteria for judging the sentience of an animal. The starting point for any species is if they were observed as producing or having produced technological artifacts unique to that species. Next, if they were observed as able to communicate from one generation to the next by a recorded language unique to that species, that is a significant leap. An important pair is being observed as basing action on abstract reasoning and being observed as engaging in inductive and deductive reasoning processes, and finally, observed as engaging in non-utilitarian artistic activity unique to that species. No other species besides man has five basic building blocks of society. Animals eat, eat, reproduce, and die. We, as human beings, are predators. We eat other animals. We need to eat. Zoomorphism only happens when we arent worried about eating. If we were not sentient we would still eat animals. By the survival of the fittest, which is the law of raw nature, no animal has rights; only the tools to survive as  best it can. The chicken has no right not to be eaten by the fox. The gazelle has no ethical recourse against the lion. If we are merely animals, no other animal has any ethical standing to complain against the human animal for eating them or wearing their skins. The basic rational or credo for animal rights consists of changing our diet to exclusively vegetable proteins, based on the notion that human beings have the intelligence to choose to eat soy beans in preference to cattle but wolves cant and this superior human reasoning ability is a reason to consider animals such as wolves as our equals. Look at the last sentence of the animal rights credo, This superior human reasoning ability is a reason to consider animals such as wolves our equals, and therefore realize that that argument admits we are superior, so we should be equal. This argument is similar with 2=0. The rational itself is contradictory. Animal rights failed on three other arguments as well. First, human beings are the dominant species on this planet, making decisions regarding use of the land, the sea, the air, and the near space above the air. Man rules and animals have to take what we do with them and lump it. The penultimate argument is there are no animals petitioning mankind, their oppressor, for an elevated status or recognition of their rights. Third, there are no animals contesting their status as inferiors to mankind. Animals arent protesting for their rights, it is human beings. Animals are not asking for their rights. How do we know to give them rights? If they are sentient, how do we know that they want rights? It is human beings who are asking for rights for animals, but their rational is insufficient. So lets be prepared for animal rights activists, because after the death of Barry Horne, there are some people who may regard him as a martyr. That includes people who may want to carry out actions against on legitimate scientist working with animals to promote human beings needs. No animal rights activists are themselves animals. There is no organization called Porpoises for the Ethical Treatment of Animals. It is people who make those demands of other people. Essentially brainless work animals should not be considered on the same level as sentient human beings. Animal Rights is the philosophy of allowing non-human animals to have the most basic rights that  all sentient beings desire: the freedom to be exempt from this web of dog eat dog, the food chain, the survival of the fittest.

A Healing Touch? Essay -- Child Psychology Psychological Papers

A Healing Touch? Several weeks ago in our biology, Professor Grobstein mentioned that his college seminar class was holding a bake sale in our campus center. He approached his sales pitch by asking if we were stressed from the workload of the end of the semester. Inevitably we all nodded our heads in agreement that the homework had begun to take its toll. He urged us all to support his class's efforts and their somewhat atypical offer including an optional hug with the purchase of a brownie. After class I found myself thinking about his association with stress and the need for a hug. I know from personal experience that a hug or even a pat on the back can cheer me up. I've also read that people who make appropriate physical contact in business transactions-a firm handshake or a hand on the shoulder-are more likely to land the deal than those who keep to themselves. However, the necessity of physical interaction goes beyond the role of a mere stress reliever or business etiquette; rather it is essential to the development of an infant-both socially and physically. Among the most well known experiments on the subject were those of Harry Harlow in the 1950s and 1960s. Through his series of tests with infant monkeys and their application to humans, he brought a new understanding of child psychology and our own behavior (7). Until his experiments, most scientists assumed that the affection infants displayed for their mothers was an association between the mother and the quenching of primary needs-hunger, thirst, and pain (11). Harlow ran a series of experiments in which he separated infant rhesus monkeys from their mothers six to twelve hours after birth (6). At first he raised the infant monkeys i... ...ers.rcn.com/napier.interport/cwm/experim.html 7) Harry Harlow , from The Psi Cafà © http://www.psy.pdx.edu/PsiCafe/KeyTheorists/Harlow.htm 8) Birth and the Origins of Violence http://www.birthpsychology.com/violence/prescott.html 9) Alienation of Affection http://www.violence.de/prescott/pt/article.html 10) Rock A Bye Baby , Time Life documentary and summary http://www.violence.de/tv/rockabye.html 11)The Nature of Love, from Classics in the History of Psychology http://psychclassics.yorku.ca/Harlow/love.htm 12) The Journey Home: A Romanian Adoption , from CBC http://www.tv.cbc.ca/witness/rom/romhis.htm 13)"Nature" And "Nurture" Interact In Sequential Stages , from Classrooms of the 21st Century http://www.accessexcellence.org/LC/SER/BE/whatc.html 14) A Decisive Decade of Protection , from Unicef http://www.unicef.org/crc/crc.htm A Healing Touch? Essay -- Child Psychology Psychological Papers A Healing Touch? Several weeks ago in our biology, Professor Grobstein mentioned that his college seminar class was holding a bake sale in our campus center. He approached his sales pitch by asking if we were stressed from the workload of the end of the semester. Inevitably we all nodded our heads in agreement that the homework had begun to take its toll. He urged us all to support his class's efforts and their somewhat atypical offer including an optional hug with the purchase of a brownie. After class I found myself thinking about his association with stress and the need for a hug. I know from personal experience that a hug or even a pat on the back can cheer me up. I've also read that people who make appropriate physical contact in business transactions-a firm handshake or a hand on the shoulder-are more likely to land the deal than those who keep to themselves. However, the necessity of physical interaction goes beyond the role of a mere stress reliever or business etiquette; rather it is essential to the development of an infant-both socially and physically. Among the most well known experiments on the subject were those of Harry Harlow in the 1950s and 1960s. Through his series of tests with infant monkeys and their application to humans, he brought a new understanding of child psychology and our own behavior (7). Until his experiments, most scientists assumed that the affection infants displayed for their mothers was an association between the mother and the quenching of primary needs-hunger, thirst, and pain (11). Harlow ran a series of experiments in which he separated infant rhesus monkeys from their mothers six to twelve hours after birth (6). At first he raised the infant monkeys i... ...ers.rcn.com/napier.interport/cwm/experim.html 7) Harry Harlow , from The Psi Cafà © http://www.psy.pdx.edu/PsiCafe/KeyTheorists/Harlow.htm 8) Birth and the Origins of Violence http://www.birthpsychology.com/violence/prescott.html 9) Alienation of Affection http://www.violence.de/prescott/pt/article.html 10) Rock A Bye Baby , Time Life documentary and summary http://www.violence.de/tv/rockabye.html 11)The Nature of Love, from Classics in the History of Psychology http://psychclassics.yorku.ca/Harlow/love.htm 12) The Journey Home: A Romanian Adoption , from CBC http://www.tv.cbc.ca/witness/rom/romhis.htm 13)"Nature" And "Nurture" Interact In Sequential Stages , from Classrooms of the 21st Century http://www.accessexcellence.org/LC/SER/BE/whatc.html 14) A Decisive Decade of Protection , from Unicef http://www.unicef.org/crc/crc.htm

Experiment Essay

The primary focus of experiment 4 was to teach a student the basic solubility rules of salts in aqueous solutions. After developing and using a scheme for the qualitative analysis of three cations in an aqueous mixture, a student would use a centrifuge to identify, precipitate, and separate the three ions in the mixture. After becoming familiar with all three cations, the student would use the scheme again to identify at least two of the cations in an unknown solution. In order to begin the separation process, HCl is added to the mixture of cations to form the precipitates and separate the chlorides of Ag+, Pb2+, and HG22+. It is important not to add too much HCl because an excess would form the soluble complexes of AgCl and PbCl2. After the HCl is added, it is centrifuged to form a solid precipitate that contains all three cations and separate them from the supernatant liquid. Finally, another drop of HCl is added to test for completeness of precipitation and centrifuged again if the solution remains incomplete. To separate the lead (II) ion from the sample of solution, it must be separated from the insoluble Hg2Cl2 and AgCL salts by dissolving it in hot water. Once it has been dissolved from the other two cations, it is centrifuged and the liquid is decanted into another test tube. Once in the other test tube, a drop of 6.0 M acetic acid and two drops of 1.0 M K2CrO4 is added to the saved liquid. If the lead (II) cation is present, a yellow precipitate forms and ensures the presence of that cation. When testing my unknown solution, the lead (II) ion was not present in my solution. To further separate the cations, 1.0 mL of 6 M NH3 is added to the saved precipitate. After adding the ammonia, the mixture is centrifuged and the liquid is once again decanted into another test tube. If a gray or black precipitate forms, this proves the presence of Hg22+. The mercury (I) ion was present in my unknown. Finally, separating the silver ions from the sample solution mixture is accomplished in the prior step when the mercury ion is centrifuged. In order to test for the presence of silver ions, 1 mL of 6M HNO3 is added to the solution from the prior step. The silver precipitates in this acidic solution. If a white precipitate appears, silver is present in the solution. The presence of a white precipitate in the solution proves that there were silver ions in my unknown. By following the scheme for the qualitative analysis, it was simple to separate and test for the presence of the target cations. It was critical to correctly label every one of the liquids to ensure the correct reactions. No other difficulties prevented success in the experiment, but performing the experiment several times would further reinforce the outcome of the experiment.